The Secret to Creating the Remarkable

lara caseylara casey

I have a favorite commercial.

At first it just looks like a bunch of idiots.

Then you realize they are actually geniuses. (geni?)

click here to watch if the video doesn’t pop up.

Worthwhile endeavors usually involve risk.

We assume hard things didn’t feel like risks to people who end up with good results.

We assume getting a good result comes easy to everyone else.

In reality, the process might seem dumb and messy and dangerous and all wrong to someone watching (scroll down to the video). It’s not about how you look doing it. It’s about taking a risk to create something extraordinary and then sharing it.


 “A ship is safe in harbor, but that’s not what ships are for.”
― William G.T. Shedd

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  1. Julia @ Cuckoo4Design says:

    I love that commercial too!

  2. I am guilty of self sabotage. There. I said it. In public. (sort of) Fear of change, of the unknown, of falling on your face in front of ‘the cool kids’ at lunch, has always limited me. The funny thing is that I have raised two amazing kids to the ages of 13 and 11, and they are both fierce, courageous and fearless in the face of failure or mockery.

    I think it’s never too late to learn, though. I don’t see myself falling off of the roof in order to frame a great photo, but it’s time to step outside of the good old comfort zone and LIVE.

    Thanks for this bit of inspiration this morning!

  3. Great post! Thanks for the encouragement to carpe diem!

  4. We all gotta make a living. I get it. The commercial is nice. I don’t mind if an ‘add’ or a ‘placement’ gets sneaked into posts, but for me this was too obvious and I am annoyed that I cliked on this post -then on the add …for nothing.

    • What? I simply like the commercial and thought it made a point so well that I wanted to write a post about it. I’m not getting paid for it, I just think the story is fantastic. The story in the commercial is WHY I wrote the post, because I like it and thought it told a good story. I think mabye looking at it quickly you might have thought it was added in the middle of the post for an ad spot–but nope, I actually wrote a post about my favorite commercial! :)

      • actually the commercial itself is a example of being remarkable, this ad (that I’m not getting paid to talk about) is so well done, that people talk about it and love it. Now that, is remarkable!

        • Erica Jean says:

          Um…I’m kinda feeling a little defensive for you Nester, not going to lie. Nobody messes with our Nester. LOVE you and everything you do!

          • Awww, Erica Jean! That means the world!!! Really, I think Julie probably just looked at it super fast and thought that maybe the video was an ad I had placed there that had nothing to do with the post. I don’t think she realized that I wrote a post ABOUT the TV commercial because I love it. xoxoxo

        • Eeek. SORRY! I feel like a twit now for not getting it. The commercial is nice… but honestly I really just came away with feeling “advertised to”. Sorry Nester… sorry everybody!

    • Sometimes things that are commercial make us think. I had a teacher who once said that is what differentiates art from the prosaic. Granted, this is an “ad” but a profound, ingenious one with a thoughtful, well written, and motivational commentary by “the nester”. Sometimes we are lucky and a blogger offers us more than just a “purty picture”. In this case the purty picture is a moving one, both literally and figuratively.

  5. Thank you! Ready to take charge this Monday. I have some ideas for this summer I’m hoping to be brave enough to tackle….

  6. This is a great story! We all have different comfort zones, but this is a reminder to me that I can step out of MY comfort zone and in doing so will capture the beauty of what I may have otherwise been afraid of! Thanks for sharing!

  7. Perfect timing. On many levels. Thanks.

  8. Thank you for the inspirational words. Such great insight!

  9. i have seen this commercial before but never “got it” until now. Thanks for the walk thru..(.lol )for the slow ones in the group

    • I had to watch it at least a dozen times before I ‘got’ it, at first the music drew men in but once I realized what it was?! Wow! Well done!

  10. Julie must not be a regular reader to get that you are very clear when you are “selling” Scotch or duct tape and such. Water on a duck’s back. I liked the message of your post and have kept you as one of the 10 blogs I read after sifting out the chaff bloggers.

  11. I love this commercial. Sometimes for me, it’s taking a risk. Sometimes it’s working at the small things that add up to a big impact:

    Either way, carpe diem, man…

  12. I’m sitting here with tears streaming down my face because I needed this so much. I accepted a new job today and I had this terrible fear blob in my chest and then I read this post, and I read the linky that led me to “The biggest mistake you could ever make is being too afraid to make one.” Now the fear blob is dissolving because I’ve identified its source. Thank you.

  13. Great post!

  14. Clementine says:

    This is the third time today that the idea of taking risks and getting outside my comfort zone has come up… and it’s not even 1PM! Apparently I’m being nudged (pushed?) in that direction. :) Thank you for the encouragement and inspiration!

  15. What a great post- this is so true! Much like everyone else, I am terrified of failure and that has kept me from doing things on more than several occasions. Thank you so much for this!

  16. As a photographer I love that commercial!! The woman pushing the bowl off the table could be me, haha! Thanks for sharing :)

  17. So. That William G.T. Shedd quote has always been one of my favs. And those assumptions you mentioned? Totally right on.
    Love your blog on so many levels.

  18. You know why you love that commercial?


    That’s right, Zack oversaw that commercial here in Santa Monica.

    YEOW! :) :)

  19. I just realized I don’t even know WHAT I want to do. For the last seven months we’ve been living in a near-whole home remodel. I am so tired of workers and dust and delays and cabinets wrong and…I can’t find anywhere to rest and recharge and even find space to consider the other things I want to do. Other than make cookies with my kids, and I can’t do that because I have all these men in my kitchen on THEIR schedule and I never even know when they will, or won’t, show up.

    This sounds weird, maybe, but just seeing that I need the space to consider the things I want to do, that is big. Thank you!

  20. What a great, feel good commercial! Love it!! Thanks for sharing!

  21. Stunning comercial, daily dose of inspiration. Thank you for sharing it with us! :D

  22. Rachelle says:

    This truly brightened my day today:) I’m inspired!! Not by the commercial alone but by the words that came with it….beautiful!

  23. I love this post so much (and all the posts in all the links, too). This resonates with me. My husband and I suffer from “perfection-or-nothing-itis” so we never complete anything. We rarely start anything, but we certainly never finish.

  24. Jeannene says:

    I love you! Of all the many blogs I read you are the only one that truly challenges me to be creative and just to get it done. I loved the commercial and thanks for pointing it out to me. Today I will hang the curtains I have put off for a YEAR because I’m afraid they wont be perfect. Thanks Nester!


  25. Hooray for you and other voices (like Seth Godin) who remind us over and over (we need it over and over) that it is not about perfection – it is about effort and creation and work. Take that risk. Sail that ship out of the harbor. Thank you! Once again, picking up the pieces and (sharp inhale) “go do them.”

  26. well guess what…i’ve jumped in with both feet. i quit my job last week and am now a full time slipcover girl. sink or swim! it’s scary, but i woke up excited for the first time in about a year. thx for all your inspiration. if now is not the time, then when is?

  27. We love that commercial too! And how wild/funny/ironic about Gussy’s comment!!! Go figure!

  28. I thought the same thing when I first saw that commercial! And the photos in the end are all so brilliant…esp the one the drowning guy took of the floating woman! Dreamy!
    I just wanted to say that posts like this are very encouraging to me. Finding your blog has made a difference in my life. Before I did, I had painted one room in my house in three years. This year’s resolution was to put my signature on every room in the house–in little or big ways. Thanks for the part you had in encouraging that!

  29. I love this commercial so much for all of the reasons you stated and more. It’s about taking this risk but its also about vision – they “knew” what they were looking to create and that in itself is a gift. But I also love that sometimes, we take a risk without actually knowing the outcome and before we even realize what has happened, we have changed the direction of our lives and created something beautiful.

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