lara caseylara casey

I have a favorite commercial.

At first it just looks like a bunch of idiots.

Then you realize they are actually geniuses. (geni?)

click here to watch if the video doesn’t pop up.

Worthwhile endeavors usually involve risk.

We assume hard things didn’t feel like risks to people who end up with good results.

We assume getting a good result comes easy to everyone else.

In reality, the process might seem dumb and messy and dangerous and all wrong to someone watching (scroll down to the video). It’s not about how you look doing it. It’s about taking a risk to create something extraordinary and then sharing it.


 “A ship is safe in harbor, but that’s not what ships are for.”
― William G.T. Shedd